Content marketing is one of the most effective ways to reach your target audience and promote your product or service. However, producing high-quality content may be time-consuming and costly.
Luckily, plenty of free content creation tools can help you save time and money while still creating high-quality content.
As time is money, why not hire Best Web Design Agency for your content marketing efforts so that you can have plenty of time for your business-related things?
This article will share the best free content creation tools for writers and designers. But, first, let us explain to you why content is so important.
No Time to Read The Rest?
Then Here are our top picks from the list.
Free Tools for Content Writers
- UltiHow Voice to Text Converter Tool
- Google Docs
- UltiHow Keyword Search Tool
- Google Search Console
Free Tools for Designers
What Is Content Marketing?
Content marketing is an effective marketing approach that is based on developing and distributing valuable, appropriate, and consistent content to gain and maintain a certain audience. — and, ultimately, to drive profitable customer action.
According to a peer-reviewed study about Determinants of content marketing effectiveness, content marketing rewards organizations with positive attitudes (such as brand trust) or behaviors (such as brand-related interactions).
With a correct content marketing strategy, you can be a social influencer and use content to drive conversions, leads, and sales. American Academy of Pediatrics once conducted a randomized trial on Social Media Influencer Marketing and Children's Food Intake.
According to that study, they found children who viewed influencers with unhealthy snacks had a significantly increased overall intake and specifically an increased intake of unhealthy snacks, compared with children who viewed influencers with nonfood products.
So, as you see, you can use content marketing to achieve different goals, like becoming an influencer or promoting a product. For this, you need high-quality content.
However, creating high-quality content can be daunting if you are a novice. In that case, we recommend reading The Best Rated Marketing For Dummies ebook.
Why Is Content Creation Important?
Content creation is important because it helps you:
- Generate leads
- Build relationships
- Boost conversions and sales
- Drive traffic to your website
- Establish thought leadership
Content helps you interact with customers at every stage of the buyer's journey.
However, content alone will not help you achieve your business goals. You need to have a content marketing strategy that includes a website, SEO, social media promotion, lead generation, and conversions.
Can Anyone Be A Content Creator?
Anyone can be a content creator, but not all can make great content. Creating great content requires creativity, understanding of your audience, and, most importantly, a passion for your work.
To be a content marketer, you need to have a proper content strategy. However, there are some tools that can help you with content creation, distribution, and promotion.
In that case, you have two options.
- Free tools
- Paid tools
Although paid tools offer more features and are generally easier to use, free tools can be just as effective.
Further, if you want to learn more about content creation, you might be interested in reading The Top Ranking Content Marketing Textbook.
There are many different content types you can create, including:
- Blog posts
- White papers
- Case studies
- How-to guides
- Product descriptions
- User reviews
- Social media posts
Among these, visual content (videos, infographics, etc.) is particularly popular and effective. In fact, according to ResearchGate in Marketing Engagement Through Visual Content, the majority of people recall 80% of what they see and only 20% of what they read.
What Are Content Generation Tools?
Content generation tools are software that helps you with the content creation process. They come in many different forms, including:
- Mind mapping tools
- Keyword research tools
- Content ideation tools
- Grammar checkers
- Plagiarism checkers
- Style guides
- Content curation tools
- Image creation tools
- Infographic creation tools
- Video creation tools
- Screen capture tools
- Audio editing tools
These are mostly a few of the most often used content creation tools. There are many more, and the best one for you will depend on your needs.
Free Content Creation Tools
Budget is often a major concern for small businesses and content creators when creating content. Further, outsourcing content creation can negatively impact quality and performance. Digital content marketing in business markets shared in Science Direct confirms this statement.
So, what's the solution?
The answer is simple: free content creation tools. There are many free content creation tools available that can help you with the content creation process. Here are some of the best:
Free Tools for Content Writers
Below are the best free tools you can use to improve your writing skills and make the content creation process easier.
Text Content Creation Tools
UltiHow Voice to Text Converter Tool
This is an excellent tool for finding academic papers and research studies. When writing content, proving your statements is important.
If you can back up your claims with research, your content will be more credible and reliable. For this, you can use Google scholar.
Just enter your topic into the search bar, and you'll find a wealth of resources to help you with your research.
Plus, you can set up Google Scholar to email you when new papers are published on your topic.
Keyword researching is another important part of content writing. After all, you need to know which keywords to target in your blog articles in order to improve your website's ranking in search results.
This free keyword research tool can assist you in finding the right keywords to target in your blog post. Just enter your preferred keyword into the search bar, and you'll get a list of related keywords.
This is an excellent tool for content writers who want to improve their SEO. Google Search Console can help you track your website's performance in Google search results. Plus, it helps you identify and fix errors on your website. This, in turn, can help improve your website's ranking in search results.
To use this tool, you'll need to add your website to Google Search Console and then verify ownership. After that, you'll have access to plenty of data and insights that can help you enhance the Search Engine Optimization (SEO) of your website.
Google Trends is a great tool for content writers who want to stay up-to-date on the latest trends.
This free tool lets you see how often particular terms are being searched for on Google.
You can use Google Trends to find out which search term is trending and include it in your blog post.
This will help ensure that your blog post is relevant and up-to-date.
This free tool can help you find content ideas, as well as target keywords to target in your blog post.
However, there are limitations to using the free service. The tool will hide most of the research data unless you buy one of their plans.
If you are a beginner writer, the free version of this tool can still be helpful.
To use Ubersuggest, just enter a keyword or your domain name into the search bar.
UberSuggest will then generate a list of related keywords and content ideas.
This is a great way to come up with new ideas for blog posts or articles.
Grammarly is a great tool for content writers who want to improve their grammar. This tool can help you find and correct errors in your writing.
Plus, it can help you improve your writing by suggesting alternative words and phrases.
Additionally, buying their premium version will give you access to even more features, such as sentence rephrasing and plagiarism detection.
The Hemingway Editor is an excellent resource for content writers looking to improve their writing abilities. It underlines difficult-to-read, sophisticated, or jargon-heavy words and phrases.
It also provides you a readability score to see how easy your article is to read. The Hemingway Editor online is completely free to use. You can also purchase the desktop version of Hemingway Editor for $19.99.
Free Tools for Designers
The design is an important part of any type of content, especially visual content.
Below are some great free tools that can help designers create beautiful visuals.
Image Creation Tools
Canva is an excellent tool for creating stunning visuals. It's easy to use, and it has a drag-and-drop interface.
Plus, it has a vast library of templates, photos, and illustrations that you can use.
With Canva, you can create free images suitable for any social site, blog, or website. However, that's not the only visual content you can create with Canva.
Other types of visuals you can create with this tool include:
You can buy Canva's premium images for $1 each to create truly unique visuals. Further, they have a premium subscription that gives you access to even more features and templates.
Pixabay is a good source for free stock photos. It has a huge library of high-quality photos, illustrations, and vectors.
All images on Pixabay are released under Creative Commons CC0, which means they're free to use for any purpose.
Just enter your preferred keyword into the search bar to find perfect free photos. Then, you can filter the results of free images by license, orientation, category, and color.
You can also choose to see only photos, illustrations, or vectors.
BeFunky Graphic Designer Free Version
BeFunky Graphic Designer is a great tool for quickly and easily creating collages and photos. With this fast content creation software program, you may also produce cards, banners, brochures, and posters.
You will get a set of basic photo editing tools with the free account of BeFunky Graphic Designer.
However, you can also purchase the premium version of this content creation software to access more features, such as advanced photo editing tools, an AI one-click enhancer, a Batch image editor, and more.
Stencil streamlines the process of creating social media content. This easy-to-use program lets you quickly assemble photos, icons, and text into beautiful visuals.
You can use Stencil to create visuals for any social site, including Facebook, Twitter, Pinterest, and Instagram.
The free account of Stencil gives you access to 1300+ templates, 5,000,000+ free stock photos, and icons.
Infographic Creation Tools
According to a review article about The impact of social media promotion with infographics and podcasts on research dissemination and readership in NIH, Infographics attract more visitors than any other type of content.
Infographics are an excellent approach to communicating complex information in a visual format.
They're also great for promoting your content on social media.
To create infographics, you can use one of the following free tools.
Visme is a great tool for creating infographics. It's easy to use, and it has a drag-and-drop interface.
Plus, it has a huge library of templates, photos, and illustrations that you can use.
With Visme, you can create free infographics suitable for any social site, blog, or website. However, that's not the only type of visual you can create with Visme.
Other types of visuals you can create with this tool include:
If you want to create unique visuals, they also have premium subscriptions that give you access to even more features and templates.
Easel.ly is another great tool for creating infographics.
It's easy to use, and it has a drag-and-drop interface.
The free app only gives you access to 10 templates, but it's still a great way to create infographics quickly and easily.
To find more templates, you can buy their premium version, which is way more affordable than Visme's premium subscription.
Venngage is a great content creation tool for creating infographics, but the free account is limited to 5 designs.
To create more infographics, you can buy their premium subscription, which starts at $16/month.
Piktochart is another great content creation tool for creating infographics.
The free account of Piktochart gives you access to 5 projects, but the advantage of Piktochart is that you can make infographics with no watermarks, even with the free version. To create more infographics, you can buy their premium subscription starting at $14/month.
Canva is a great tool for creating visuals of all types, including infographics and other social media posts. Although we mentioned this tool earlier, we felt this is worth mentioning again in this section. The free account gives you access to 5 GB of storage, while the paid version gives you 100 GB.
Adobe Express (Previously Adobe Spark)
Adobe Express (previously Adobe Spark) is a great tool for creating infographics.
The free version of Adobe Express gives you access to thousands of unique templates and a limited collection of free stock photos. However, that might be all you need to create stunning visuals.
If you need more features, such as unlimited storage and advanced photo editing, you can buy their premium subscription for $9.99 per month.
Infogram is a good tool for creating interactive visual content. The free account gives you access to 37 different types of interactive infographics and 13 various kinds of maps.
To create more infographics, you can buy their premium subscription for $19 per month.
Video Creation Tools
The next group of free video editing tools we'll look at is all about the video.
Video is an excellent way to engage your audience, and it's also a great way to promote your content.
There are several types of videos you can create, such as:
- Product Videos
- How-To Videos
- Tutorial Videos
To create videos, you'll need two things:
- A video editing tool
- Stock footage (optional)
Fortunately, there are numerous free video editing programs and free stock footage sources available.
Let's look at some of the greatest free video-making software.
iMovie is an excellent free video editing tool for Mac users.
It's simple and has many features, such as 4K support, titles, effects, and more.
If you want to create Hollywood-style movies, iMovie is a great place to start.
Animaker is a great tool for creating animated videos.
It's easy to use and has several features, such as pre-made templates, voice-over, and more.
The free version gives you access to 5 video content per month, but if you want to create more videos, you can buy their premium subscription for $19 per month.
Lightworks is a great tool for creating professional-looking videos.
It's been used to create Hollywood movies like The Wolf of Wall Street and Pulp Fiction.
The free plan of Lightworks gives you access to most of the features, but if you want to export your videos in HD, you'll need to buy the $25 per month subscription.
Lumen5 is one of the most interesting digital content creation tools we've come across. That's because it employs artificial intelligence to convert text into a film. Enter a URL, and the program will generate films based on it, including photos and music. This is certainly something to keep an eye on.
InVideo is a great visual content tool if you don't have much time to spare. It has a library of ready-made templates that you can use to create stunning visuals in just a few minutes.
It also uses AI to help you create videos from scratch. Simply enter a script or a URL, and InVideo will generate a video for you.
The free plan of InVideo gives you access to a limited number of templates and stock photos. You can buy their premium subscription for $15 per month if you need more.
Animations are not only eye-catching, but they're also a great way to engage your audience.
However, you should have a creative vision and some technical skills to create animations.
Here are some great free animation tools that can help you bring your ideas to life.
"Blender" is an excellent tool for creating 3D animations.
Professionals use it, and it has a steep learning curve. However, after you've mastered it, you'll be able to make some stunning animations.
The best thing about Blender is that it's free and open source.
Daz 3D is a great tool for creating 3D characters.
It's easy to use and has many features, such as pre-made templates, clothes, and accessories.
If you want to create professional-looking 3D characters, Daz 3D is a great tool to use.
Boomerang is a video-creating app from Instagram that may be used both as a stand-alone program and as part of the Instagram mobile app.
It enables you to make stop motion videos and share them on Instagram. On that platform, these are highly engaging and popular content types.
Powtoon bridges the gap between videos and presentations, making it quick and easy to create appealing visual content in only a few minutes. Powtoon is an excellent method to get people's interest and interact with them.
With Powtoon free plan, you can make up to 3 minutes length of videos with up to 10 slides. You can export your Powtoon projects in HD quality only if you sign up for the $20 per month subscription.
Screen Capture Tools
Screen capture tools are great for creating video tutorials, product demos, and more.
Screen capture tools are the way to go if you need to create a video that shows how to use certain software or website.
Here are some great free screen capture tools that you can use.
Awesome Screenshot is our favorite screen capture tool. It's a browser extension that lets you capture online pages and make comments quickly. It's available for Chrome, Firefox, and Safari.
It's easy to use and has many features, such as the ability to annotate your screenshots and record screencasts. What's best is it's completely free.
Jing is a screen capture and recording tool from TechSmith. It's available for Windows and macOS.
This free tool offers many features, including longer video recording, webcam, and system audio recording. With Jing, you can record an mp4 screen recording and share it on YouTube or save it as a video file.
If you don't want to install a separate extension or software, this is the tool for you.
Firefox Screenshots is a built-in tool that lets you take, save, and share screenshots right from your browser.
It's available for Firefox on desktop and Android.
Meme Creation Tools
Memes are an excellent way to inject comedy into your material and make it more engaging.
Memes have gotten so ubiquitous that they may be found in the majority of social media posts.
Here are some of the best free meme creation tools that you can use.
Imgflip is one of the most popular meme creation tools. It has a user-friendly interface, and it's very easy to use.
It has a large database of meme templates that you can choose from.
What's best is it's completely free to use.
Kapwing is a great option if you're searching for a simple meme maker. Simply upload or insert a link to an image, video, or GIF; Kapwing will edit your media in seconds.
You can also add stickers, text, filters, and more to make your meme more unique.
Image-to-speech meme creation software, Meme Buddy, is an online meme generator that includes a Google Assistant integration. You may create a meme by providing an image, then adding overlaying text.
You may also use Google Assistant to generate a meme by saying, "Hey Google, make me a meme."
It's an easy way to create content that is both funny and relatable.
Gif Creation Tools
GIFs are a fantastic way to pique interest in your content, so it's not a bad idea to incorporate these visual content into your digital content production.
GIFs have become so demanding that there are now a number of tools available to create them.
Here are some of the best free GIF creation tools that you can use.
Giphy is one of the most popular online GIF creators. It's easy to use and has a large GIF database that you can choose from.
You can also upload your images or videos to create a GIF.
EZGIF is another great online GIF creator. It has a user-friendly interface, and it's very easy to use.
You can also edit your GIFs by adding text, filters, or cropping.
Presentation Creation Tools
Microsoft Powerpoint is the go-to presentation software, but it's not free and not the only option available. There are now a number of free editing tools that you can use to create presentations.
Here are some of the best free presentation creation tools that you can use.
Google Slides is a free, web-based presentation creation tool from Google. It has a user-friendly interface, and it's very easy to use.
Google Slides also has a number of features, such as the ability to collaborate with others in real-time and add animations and transitions.
Emaze is an online presentation tool that includes templates for design, business, and education in a number of niches.
Simply pick a template and start editing, and you'll have visually appealing presentations in no time. This program can also develop visual content such as logos and websites.
SlideDog is a free presentation tool that lets you combine PowerPoint presentations, PDFs, web pages, and video files into one cohesive presentation.
It also has a number of features, such as the ability to add annotations, control the playback of your presentation, and share it online.
However, you're limited to 15 minutes of usage time in the free version.
Zoho Show is another great presentation tool with a user-friendly interface and many features, such as the ability to add animations and transitions. It is a web app, so it doesn't require any downloads.
It also lets you collaborate with others in real-time and share your presentation online.
However, you're limited to 10 presentations in the free app.
These are just a few of the best free content creation tools for writers and designers. With these tools, you can easily create high-quality content that engages and delights your audience. So what are you waiting for? Start creating your own graphics and text content with the right tools we listed here. Thanks for reading!
Is Content Creation Profitable?
Yes. Content creation can be profitable if you have a niche audience and can produce quality content that resonates with them. Further, if you don't have a product or service to sell, you can always provide content creation as a service. Plenty of businesses do not have enough time or resources to produce quality content on their own, so they outsource it.
How Do I Make My Content Go Viral?
There's no surefire way to make your content go viral, but there are certain strategies you can use to give it a boost:
- Identify influencers in your niche and try to get them to share your content.
- Use social media platforms to share your content and get people talking about it.
- Create share-worthy content that's attention-grabbing and has the potential to resonate with a wide audience.
Can a Website Be Created For Free?
Yes. Using a free web publishing service like Blogger, Wix, or WordPress, you can always create a website for free. However, if you're looking for a more professional-looking website with your own domain name, you'll have to buy a web hosting plan and a domain name. Prices can vary depending on the provider, we recommend webbusinesscreations.com. They specialise in crating professinoal websites.